About Catherine
I’m a revenue leader, founder, and advisor who helps wellness and consumer brands scale with intention.
Over the last decade, I’ve built, scaled, and optimized revenue across high-growth consumer and wellness brands — both as a founder and as a Chief Revenue Officer.
I’ve launched brands from the ground up, led global sales initiatives, designed advocate and social commerce models, and stepped into complex growth environments where clarity and alignment were missing.
What I’ve learned is simple:
Most revenue problems aren’t about effort or ambition — they’re about focus, structure, and leadership.
Founders don’t need more ideas.
They need someone who can see the full picture, simplify complexity, and help teams execute against what matters most.
That’s the role I play today.

